Email marketing still rocks the highest return on investment of any marketing medium and is still marketers’ #1 channel for sourcing high value leads. But, how do you know if what you’re doing is working? There are several key indicators – metrics – that allow you to determine when a campaign is working especially well.
What percent of your email list has been inactive for longer than a year? What ACTUALLY gets people to open/click an email, click to read more or register for an event? How do you perform against not just industry benchmarks, but your own?
Jessica, Digital Marketing Evangelist for emfluence, will give us a tour of the spying (a.k.a. measurement) tools you have access to what key metrics you should be using to constantly improve your email marketing.
10:45 AM EST/2:45 PM GMT/3:45 PM BST