Marketing and Sales as One: Building Efficiency Into the Sales Process with Content Marketing

Marketing is transitioning from advertising and promotion to storytelling and engagement. Marketers are publishers. How do you build a content marketing program in a world where you are expected, as a company, to engage your target audience in all channels at all times, simultaneously with branded and targeted content. And how to you tie these activities to your sales efforts and revenue?

• Building a content marketing program. You should start in the “wrong” end!
• Infrastructure: Build a solid foundation and scale
• Sales efficiency: Measure the result

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