How to Punch Up Your B2B Content Marketing Performance

One of the things that B2B marketers struggle with the most is optimizing content for performance and proving ROI in a way that matters to the organization. With changing responsibilities, marketers can no longer rely on vanity metrics to get them through.

Content Marketing Strategy is really about movement and momentum in relation to change management. Of course, to get those, your content must be relevant, address audience context, and create connections that form relationships. When content can do this, you’ll have a performance story your organization will appreciate.

In this session, you’ll learn:

  • How content can be used to inform intent through movement
  • Why a consensus approach leads to momentum in the buying decision process
  • How leveraging one persona to reach another can shorten decision cycles
  • What to do to help salespeople leverage content for conversations
  • How to tell the story of content marketing performance to your organization

10:45 AM EST/2:45 PM GMT/3:45 PM BST

Location: Date: 13 October, 2015 Time: 2:45 pm - 3:45 pm Ardath Albee