Content Marketers orient themselves and their programs around things that can be measured — as they should.
And we’re pretty good at measuring the things that are easy to measure: shares, downloads, backlinks… anything with hard numbers.
But the best things in life can’t be measured (love, music, cheeseburgers…).
This session is about taking account of the valuable but possibly unmeaasurable in content marketing.
Things like karma, craft, mojo, learning and a magic ingredient we call ‘ripples’.
If we can’t measure them, how do we incentivise, reward and… enjoy them?