How to grow social media communities.
Luke Lewis, UK Editor at BuzzFeed
Drawing on my experience at NME.COM – where I won a number of awards for my innovative and effective use of social media – as well as BuzzFeed, I’ll be giving practical tips on how to develop and delight audiences using social media tools. I’ll also be discussing virality: the emotional qualities and techniques that trigger social sharing on a large scale.
The Sir Alex Ferguson’s way of building the best (content) team
Danny Denhard, European Senior SEO Manager at VoucherCodes.co.uk
How to select the best content team (not the best players) for the important content pushes.
How to look at the market & select your next targets/goals
And when not to quit.
If I had a planner – content planning 101
Jo Kerr, Digital Manager at vInspired
With a plethora of channels at your finger-tips and a multitude of marketing priorities from your business, content planning is as daunting as it is essential. Make sure your communications stay creative, while supporting customer journey. Bring structure to the chaos with a planner your team will thank you for.
Robots, gumballs and Marxism
Benjamin Redford, Product designer at Mint Digital
It’s about the experience I’ve had running two projects in over the past few months. One failure, one success (hopefully) and a breakdown of what I think affected those outcomes in positive or negative ways.
Advanced Content Promotion Strategies and Tactics
Paul May, CEO/Co-Founder at BuzzStream
As more and more companies adopt content marketing, an ever-increasing volume of content gasps for attention. In this presentation, you’ll learn how to do great outreach and promote your content to earn social shares, media mentions, and great links.
How to Create Content People Have to Share
Laura Edwards, Founder at Nitter Natter
Learn how to plan content that will have people twitching for the share button. This goes from deciding who is involved in your content creation, to the tools you use to showcase it.
Content Strategy > Make Data your Friend!
Simon Penson, Founder and MD at Zazzle Media
You shouldn’t have to guess anymore when it comes to creating compelling content that resonates with your audience because all the data you’ve ever wanted to know is there, staring at us all in the face!
Search and particularly social give us the platforms from which to mine untold amounts of relevant info to inform the content decisions we now need to make.
Here’s how to gather everything you need and what you then need to do with it.
Selling The Content Marketing Story
Pak Hou Cheung, Organic Content Strategist at BlueGlass UK
We all know content has always been king and that successful businesses have always created valuable content in driving their business strategies, whether they knew it or not.
It’s easy for those that have it served up on a plate, and are in the fortunate position of being in that company that “just gets it” – but not everyone else is in the same boat or have the buy in power to take it that next step further.
I aim to share with the Content Marketing Show audience, concepts, examples and experiences in weaving the content marketing culture into their business.
Developing an editorial mindset in a non-editorial business
Dan Fielder, Managing Editor at Sticky Content
They say everyone’s a publisher now, but what does that mean when you’re a b2b marketer with limited resources and no in-house editorial skills? How do you keep on producing marketable content, month in month out? Where do good ideas come from? Here are 5 things that b2b marketers can learn from publishers and editors…
Putting the conversion into content
Justin Taylor, Founder & MD at Graphitas
As content providers, we all too often measure success on metrics such as Likes, Tweets, Pins etc. Although these indicators are good barometers of success, they offer no real indication of conversion.
Conversion is the holy grail of any content marketing campaign, therefore how do we inject the conversion into content?
Great content marketing is about great storytelling.
Tony Samios, COO at Caliber
Great Stories are creative, authentic, foster emotional connection, inspire action and take the audience on a journey. Stories have the power to change the way a customer feels, thinks and behaves. When you tell a story, you are now doing so in a world full of clutter where brands are continually vying for consumer attention, therefore you need to make your effort count and stand out from the crowd.
Raising the quality bar using the Smarter Content Framework
Matt Roberts, Co-Founder & VP of Product at Linkdex
Matt’s going to talk about how the Smarter Content Framework can be used to help with the planning, creating and evaluation process, and using the framework he’ll share lots of real examples of Smarter Content.
What is the right mix of content?
Sarah Howard, Head of Content at Red Rocket Media
In this presentation, I talk about what I believe to be the right mix of content, using a few example industries, to ensure that you are connecting with your prospects and customers at every stage of the buying cycle.
Why Multicultural content marketing is key to grow your business
Eric Ingrand, Vice President Content Marketing EMEA at EnVeritasGroup
The internet and social media mean you no longer need Coca-Cola’s advertising budget to succeed in a global market. So why do brands so often stumble over their international content marketing efforts?
I’ll share the 5 pillars of successful global content marketing – in other words, the building blocks of a content strategy aimed at selling yourself abroad. And I’ll tell you some funny stories about the pitfalls to avoid along the way.
EnVeritas Group is at the forefront of multicultural content marketing, with 10 years of experience creating and promoting content in 35 languages for Fortune 500 businesses.