Julie Fleischer

Julie Fleischer, CMI’s 2013 Content Marketer of the year winner, was Sr Director, data + content + media, at The Kraft Heinz Company. She oversaw Kraft’s industry-leading CRM organization, Content Marketing strategy, and programmatic media, in addition to stewarding the media investment behind Kraft’s largest brands.

Julie believes that permission-based marketing that is content-focused is the key to creating enduring, loyal brand relationships with consumers, which creates economic value for corporations and content strategy, activation and an understanding of the dynamics of social engagement are the critical skillsets for today’s top marketers. @jfly

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